With cell phone use becoming a social norm in South Korea, the number of mobile phone users will likely hit 39 million by the year 2008. The Korea Information Strategy Development Institute (KISDI) announced Tuesday that the total number of cell phone users in South Korea will amount to 33.59 million for this year and the rise will pick up momentum, recording 39.43 million by 2008. "By technical terms, up to 80.5 percent of the total population will take advantage of mobile gadgets by 2008 and it all demonstrates the huge business opportunity in this nation," according to a KISDI official. (Kim, Min-Koo) [Maeil 2004-07-21 09:08]