09:00-09:30

Registration and Coffee

09:30-10:00

Welcome Remarks
Speakers: (Ministry of Science, ICT & future Planning; OECD Secretariat)

Part I
Anticipating a Silver Economy
Moderator:   Elettra Ronchi(OECD)

10:00-11:10

Speakers:

F Kohlbacher,  The business implications of demographic change (German Institute for Japanese Studies, Tokyo) 

F. Verdier (France) : Anticipating a Silver Economy: lessons learned in France 

Discussant:

 Sanghun Lee(Ministry of Science, ICT & future Planning)   Friendly Services for Older People in Korea

11:10-11:40

Part I
RoundTable Discussion

Anticipating a Silver Economy: Smart Wellbeing Technologies  and New Models of Services for Older People

How can we create new growth opportunities in ageing societies? Where is the greatest potential for innovation? What are the core challenges?  What incentives are necessary?

Part II
Boosting the market potential of wellbeing technologies for older consumers

Moderator : Sangwon Ko (Korea-Ministry Science, ICT, Future Planning)

11:40-12:40

Speakers:

Juha Teperi (Finland ) Lessons learned from the Sendai-Finland Wellbeing Center

Dave Ryan ( Intel ),  "Global Landscape on Active Aging:   What do we know and what do we need?"

Discussant :
Bum Jeun Seo , SK Telecom: Korean Market Case Study

12:40-13:40

Lunch

13:40-14:15

Part II
RoundTable Discussion

Boosting the market potential of wellbeing technologies for older consumers

What are the conditions that spur innovation in assistive/welfare technologies? What are the emerging business models and global industry trends? What are the possible barriers restricting the market potential of mobile technology for older consumers?

14:15-17:30

Part I
Better and Active Lives in Old Age and Community Engagement in Korea

Moderator: TM Chung (Professor, Sungkyunkwan University, Korea)

14:15-15:45

Speakers:

J. Nordborg (Sweden): Better life for Older People in Sweden
F. Casati (Italy): Welfare Technologies for  Better Living - Italian Case Study

Discussants: 

Seung-Min Park (Korea) The Determinants of Late-Life Happiness in Contemporary South Korea

Donghee Han Promoting Active Aging through Digital Aging in Korea  (Research Institute of Science for the Better Living of the Elderly,  Busan, Korea)

15:45-16:15

Part I
RoundTable Discussion
 Better and Active Lives in Old Age and Community Engagement in Korea

What do we know of late-life happiness? What role is there for public policy? What is the role of ICTs in supporting intergenerational solidarity, better and active lives in old age?

16:15- 16:30

Coffee Break