■ Invitation
With the launch of digital terrestrial television service
during the last month, we enter the new era of digital broadcasting.
Digital broadcasting promises the viewers high quality audio/video
and interactive services, with which television is expected to be
transformed from a simple entertainment medium to a sophisticated
multimedia home platform.
To celebrate the launch of digital broadcasting, KISDI and KSJCS
have jointly organized the international conference, "the Future
of Digital Television." Distinguished speakers from the United
States, the United Kingdom and Korea are invited to share the experiences
of foreign countries and to discuss the key policy and industry
issues in the brave new era.
We sincerely hope that this conference will provide a valuable
forum for all the participants to share their ideas on the challenges
of the future of digital television.
November 29, 2001
Chang-Bun Yoon, Ph.D. Hak-Soo Kim, Ph.D.
President of KISDI President of KSJCS
o Date: November
29, 2001 (Thursday), 13:00 - 18:00
o Venue: Grand Ballroom,
The Westin Chosun Hotel
Seoul, Korea
o Host by: Korea Information
Society Development Institute(KISDI)
& Korean Society for Journalism and Communication Studies(KSJCS)
o Patronized by: Ministry of
Information and Communication
o Sponsors by: Korea Broadcasting
System(KBS) |
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■ Program
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Registration
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13:00 - 13:30
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Opening Address
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13:30 - 13:40
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(Chang-Bun Yoon, President, KISDI
Hak-Soo Kim, President, KSJCS) |
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Welcoming Address
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13:40 - 13:50
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Seung-Taik Yang, Minister of Information and Communication,
Hyoung-O Kim, Chairperson of Science, Technology, Information
& Telecommunication Committee, the National Assembly
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Session I Digital Television
Technologies and Broadcasting Market
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13:50 - 15:50
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1. Impacts
of Digital Technologies on the Broadcast Industries: Production,
Distribution, and Organizational Operations
Yang-Soo Choi
Professor, Yonsei University
2. Program
Competition and Advertising Strategies in the Age of Digital
Television
Steven S. Wildman
Professor, Michigan State University
3. Interactive
and Digital TV: The new battleground for UK service providers
Shirley Brown
Senior Consultant, Ovum
Discussions
Mun-Ki Eun
Deputy Director, KBS, Division of New Media Business Development
Mee-Eun Kang
Sookmyung Women's University
Daiwon Hyun
Sogang University
John Howkins
Director, ITR & Co.
Communication |
Chair: Taik-Sup Auh
(Professor, Korea University)
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Break
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15:50-16:00
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Session II Digital Television,
Audiences and Policy Issues
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16:00-18:00
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4. The
Policy Issues of Digital TV in the UK
John Howkins
Director, ITR & Co.
5. Rethinking
Public Interest in the Digital Broadcasting: A review of policy
discourse in Korea
Eun-Mee Kim
Professor, Kookmin University
6. The
Vision and Policy of Digital Television in Korea
Sung-Woon Cho
Senior Research Fellow, KISDI
Discussions
Daeho Kim
Professor, Inha University
Dong-Hyun Byun
Professor, Chonnam National University
Youngeum Lee
Professor, Korea National Open University
Steven S. Wildman
Professor, Michigan State University
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Chair: Heung-Soo Park
(Professor Emeritus, Yonsei University)
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Closing
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18:00
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